
According to The Washington Post, for the first time, most new working-age hires in the U.S. are people of color. Per Pew Research and U.S. Census, all babies born from this day forward are minority, majority. Will we have another generation of talent enter the workforce through the lens of diversity, equity and inclusion?
In this forward-looking resource, Mr. Bowman demonstrates how this “once in a lifetime” human event with a modern workplace change approach helps companies increase employee retention and looks at how companies measure impact based on their level of cultural maturity.

According to The Washington Post, for the first time, most new working-age hires in the U.S. are people of color. Per Pew Research and U.S. Census, all babies born from this day forward are minority, majority. Meanwhile, companies continue to use the dated marketplace change approach to multicultural marketing.
In this forward-looking book, Bowman shows you how to recognize the New Majority, a huge and underserved market. He then teaches you how to organize your enterprise to reap the rewards of this burgeoning segment.





