Books
The book that started a movement within the marketing and communications industry! It was the first book to report back how brands and businesses were not prepared for the New Majority! The book introduced the innovative Total Market Approach to the New Majority. It is a "how to" book for leaders to want to modernize their go-to-market approach while accelerating inclusive change and growth.
Reframe the Marketplace is your growth guide with EVERY customer in mind.
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This is a follow-up and companion book Reframe The Marketplace: The Total Market Approach For Reaching The New Majority. It is a playbook for growth acceleration using the Reframe Marketplace Change Approach.
Within the Reframe Change Learning Series , the book and workshop helps leaders scale and sustain growth that reflects the total addressable market.
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