Workplace Change
Cultural Transformation

According to The Washington Post, for the first time, most new working-age hires in the U.S. are people of color. Per Pew Research and U.S. Census, all babies born from this day forward are minority, majority. Will we have another generation of talent enter the workforce through the lens of diversity, equity and inclusion?

In this forward-looking resource, Mr. Bowman demonstrates how this “once in a lifetime” human event with a modern workplace change approach helps companies increase employee retention and looks at how companies measure impact based on their level of cultural maturity.

Marketplace Change
Business Acceleration

According to The Washington Post, for the first time, most new working-age hires in the U.S. are people of color. Per Pew Research and U.S. Census, all babies born from this day forward are minority, majority. Meanwhile, companies continue to use the dated marketplace change approach to multicultural marketing.

In this forward-looking book, Bowman shows you how to recognize the New Majority, a huge and underserved market. He then teaches you how to organize your enterprise to reap the rewards of this burgeoning segment.

Where To Buy
Media and Press
Mosaic Marketing Takes a Fresh Look at Changing Society
"It gives us the capability to have a single voice to the consumer," said Jeffrey Bowman, director of OgilvyCulture..."
WeWork’s New Startup Incubator Promises 'Fertile Paradise'
If you work in a WeWork co-working space, you are used to seeing New Age versions of vaguely Soviet-era propaganda imploring you to “Hustle Harder”
What will the 'Oprah effect' mean for Weight Watchers?
The stock price of Weight Watchers took a heavy-duty jump in the wake of the news that Oprah Winfrey had made a $43 million investment...
Telling Stories for a Cross-Cultural Marketplace
The cross-cultural point of view uses insights from both the general and multicultural markets, celebrating the similarities and as well as the differences...
One message, or many?
“The ethnic ad model has not changed since the 1960s,” says Jeffrey Bowman, head of OgilvyCulture...“
Conversations With Giants Ep. 31 - Jeffrey Bowman
Jeffrey Bowman, Founder and CEO of REFRAME: The Brand™, joins John to talk management consulting, what Jeffrey calls the new majority opportunity...
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