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Why oversampling is critical for a modern marketplace approach
Course Description
Since the early 1970s it has become easier and easier to segment audiences using quantitative tools while getting an understanding of user attitudes and behaviors. What’s been slow to change is the adoption of new quantitative research methodologies that compensate for the changing demographics globally. With the abundancy of data, why is it so hard for brands to glean cross-cultural and poly-cultural insights?
Course Outline
  1. Background and profile of what is a customer segmentation.
  2. Common mistakes when designing and fielding an inclusive customer segmentation.
  3. Designing and developing a customer segmentation for the total addressable market (TAM).
Course Takeaways
True insight that reflects a modern marketplace
Course Description
Unlike the workplace, the marketplace acceleration waits for no one because it is user driven. With the big five (Facebook, Amazon, Apple, Google and Microsoft) owning digital, sourcing primary data is a competitive advantage. What’s just as critical is insight and it is often overlooked because of targeting. Cross-cultural and poly-cultural insight mining is known to humanize data when done right. Understanding how to glean and operationalize cross-cultural and poly-cultural is a requirement for data and performance driven organizations.
Course Outline
  1. The history of culture within social science.
  2. Define cross-cultural and poly-cultural insight development.
  3. Operationalizing the cross-cultural and poly-cultural insights approach.
Course Takeaways
Human engagement in a responsible way.
Course Description
There is talk of artificial intelligence (AI) machine learning (ML) and supercomputing is going to be the best way for personalizing customer experiences. However, what often gets left out is how you make the customer feel is the best way to engage and build lifelong relationships. Brands today may reach a customer but are they connecting authentically? They are letting numbers drive marketing investments when more and more data shows experiences are the way for generation X, Y and Z form lifelong relationships.
Course Outline
  1. Background and history of experience and engagement as a marketplace practice.
  2. Building an authentic and modern experience for customers
  3. How to turn customers into fans of your brand.
Course Takeaways
The true meaning of the gig economy.
Course Description
The “gig” economy best illustrates to many what the future of work and the marketplace will become. Companies like Uber, Lyft, Airbnb are all examples of how consumers are using technology and personal resources to build new customer experiences. Within the world of marketing and communications, influencers are a main staple for creating thoughtful user generated content not only for their personal brands but also F1K brands. Building your brand through influencers is both an art and a science. This session will help you understand how to build an influencer strategy that reflects a modern marketplace.
Course Outline
  1. The origins of influencer content and what it means today.
  2. Why integrate an influencer strategy into your brand strategy and go-to-market plan?
  3. Choosing the right partners and valuation criteria for success.
Course Takeaways
I can see you.
Course Description
Data is not a strategy. Making the choice of what to do and not to do is the essence of strategy. To build a personal relationship and experiences with customers, you need to get beyond data and into insights. Selecting the right approach to data and analysis of the data coming at you 50 miles per hour (mph) can be paralyzing. How can organizations get around the pile of data and drive impact to the marketplace through personalization?
Course Outline
  1. Background and history of customer relationship management (CRM).
  2. What is a modern approach to marketplace personalization.
  3. Knowing how much is too much personalization before it becomes invasive to the user.
Course Takeaways
There is a race to 100% attribution and what’s missing.
Course Description
Marketplace technology platforms are abundant and as a result, there is a sea of customer data available to organizations. Within the marketplace there is a race to the bottom for addressable consumer audience measurement and response. The new frontier is now using automation like artificial intelligence (AI) and machine learning to accelerate consumer decisions. What is marketplace intelligence heading next?
Course Outline
  1. Understand the state of marketplace analytics, measurement and effectiveness.
  2. Build transparency, security and trust with consumer data.
  3. Best practices for integrating a measurement and effectiveness plan for the marketplace.
Course Takeaways
White Paper
Marketplace Growth Acceleration: Reframe on the State of the Total Market Industry Vertical.

Learn the state of the Total Market industry vertical. Insights gleaned and best practices shared from over 300 interviews across 50+ brands about the emerging Total Market industry vertical.

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Marketplace Change Operating System
Reframe Marketplace Growth Acceleration Approach & Guide
Our “how to” instructional guide and evidenced based approach for marketplace growth in the Age of Accelerations.
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Marketplace Change Case Studies
Reframe Marketplace Growth Acceleration Ecosystem
Case studies and overview of how our marketplace growth acceleration software and services work.
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Marketplce Change Curriculum
Why oversampling is critical for a modern marketplace approach?
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True insight that reflects a modern marketplace.
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Human engagement in a responsible way.
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The true meaning of the gig economy.
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I can see you.
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What does it mean to be truly addressable?
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Marketplace Change Book
Reframe The Marketplace: The Total Market Approach to Reaching the New Majority
Reframe co-founder and CEO, Jeffrey L. Bowman, wrote the #1 Amazon business book* on how companies can accelerate and sustain growth using the Reframe innovative Marketplace Growth approach.
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