“Because of COVID-19 and Black Lives Matter, America and Corporate America are at a cultural crossroads. People Leaders are navigating the landscape while working from anywhere in the world. CEOs now have the opportunity to reframe the workplace and close the cultural gap between Corporate America and America.” - Jeffrey L. Bowman
Jeffrey L. Bowman, a 2x award-winning Wiley published author, and former Madison Avenue advertising executive turned tech entrepreneur, is co-founder and CEO of Reframe: an enterprise software as a service (SaaS) company that helps People Leaders personalize the workplace no matter where they work and live by automating people operations.
As an employee working for some of the world’s largest companies, he recognized a pain point most companies struggled with: they knew more about their customers than they knew about their employees. This is the cause of low employee engagement and sentiment scores resulting in low return on human capital. Bowman said that if he ever got the opportunity to change how companies personalize the workplace for all, he would.
He and co-founder Safraz Sears made the Reframe People Operations software platform because they recognized People Leaders had little data and visibility in real-time about the people they were being asked to lead. The need and approach was validated with Fortune 1000 companies Verizon, Prudential,Facebook, Xandr, Colgate - Palmolive, MillerCoors and other global brands across technology, media, travel, leisure, consumer packaged goods and financial services along with his award winning Future of Work thesis noted as “one of the most valuable contributions during the past 18 years” by Wiley.
A former Senior Partner and Managing Director at Ogilvy & Mather, Bowman created the industry’s first Cross-Cultural Practice, Ogilvy Culture, and disrupted the +$700 billion marketing and communications industry. His work has been featured in The New York Times, The Economist, Fast Company, NBC (Today Show) and speaks frequently at industry and trade events across the United States, Europe and South America.